OkCupid DTF: right down to flip the industry that is dating

OkCupid DTF: right down to flip the industry that is dating

As swiping right is among the most standard in electronic dating, OkCupid is reinforcing its core value of ‘substance over selfies’ with an advertisement campaign that reclaims the acronym DTF. By examining the real means individuals get acquainted with one another beyond the real, it is making a declaration against hook-up culture.

Location United States Of America

ScopeAgainst a backdrop of swipe tiredness, OkCupid is reinforcing its core value of ‘substance over selfies’ with an ad campaign that celebrates dating that’s predicated on significantly more than a trivial profile. [1] The brand name is reclaiming DTF – the candid acronym that is short for ‘down to screw’ – championing the fact its users form relationships predicated on significantly more than just the physical, whether that’s by feeling out of the dance flooring, or emphasizing their chakras.

Associated

Bumble: safer swiping for play and work

Finding love within the internet may be tricky; 53percent of People in the us whom utilize online dating sites lie to their pages, and females frequently face harassment on such platforms. Through its female-first approach and verification measures, Bumble is designed to provide users a safe and clear solution to fulfill new individuals.

Is culture that is‘hook-up because bad as it seems?

The net has changed intercourse beyond recognition, but whether this noticeable modification is actually for the higher or even worse continues to be available to conversation. We sit back with Lisa Wade, connect teacher of sociology and composer of United states Hookup, to explore the behaviours attached with culture that is hook-up.

Tinder television: swiping being a spectator sport

Tinder is becoming similar to contemporary relationship, and its own brand new application for Apple television is permitting visitors to conduct their love life in full view of relatives and buddies when you look at the family room. But will individuals actually utilize it to begin a prospective relationship that is new or simply just for a little bit of peoples screen shopping?

Exactly What uses Tinder?

Tech can’t modification the method we love (yet), nonetheless it changed the way in which we date. Globally, 91 million people use dating apps, with Tinder boasting 50 million users. But swiping is becoming boring. Therefore what’s filling the gaps available in the market? And exactly how do people like to find love in 2015 and past?

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